The influence framework
The Influencers Formula
The Five Tenets of Influence that make meaningful work easier to recognize, trust, and act on.
365 Business Maker · Building Business for Good
Build the business that helps more of the right people work with you.
You may already have the book, podcast, framework, testimonials, and experience. We help you connect what you have built into a clear, practical way for the people you are here to serve to find you, understand your value, and take the next step.
Some are tired of trading time for money. Some are tired of giving away too much for free. Everyone wants to be paid for the value and expertise they bring.
The client path
From what you have built
to how people work with you.
to how people work with you.
What you have
Book or podcast
Framework or method
Proof and experience
People paying attention
What they need
A clear offer
A reason it is for them
A simple next step
A way to buy
The Five Tenets of Influence help you build this bridge—then make it usable.
Two international bestsellers. One practical way to connect your influence and authority to clients.
The Influencers Formula and Your Message Is the Business explain the Five Tenets of Influence. Book two carries those ideas into the Three Worlds of Influence—so you can see your message from the creator’s side, the client’s side, and the path between them.
The message-to-market bridge
Your Message Is the Business
The Three Worlds of Influence: the creator’s side, the client’s side, and the path between them.
Not another content plan.
Focused implementation for meaningful work. You have already done the hard work of building trust. You do not need another library of options to sort through or a crowded room where you are left to figure out the implementation alone. In a selective small cohort, James and Donna work closely with you to make the right decisions, build the bridge from expertise to clients, and create a clear path to the revenue that supports the work.
Focused implementation for meaningful work. You have already done the hard work of building trust. You do not need another library of options to sort through or a crowded room where you are left to figure out the implementation alone. In a selective small cohort, James and Donna work closely with you to make the right decisions, build the bridge from expertise to clients, and create a clear path to the revenue that supports the work.
As seen in
The Five Tenets of Influence
Your audience needs more than a message. They need a way to work with you.
Be Seen and Be Heard are the creation tenets: they help you put your message into the world. Be Easy to Follow, Be the Solution, and Be Paid With Purpose are the operational tenets: they help turn attention into clients and revenue that supports the work.
Creation tenets · get the message out
01
Be Seen
Show up where people are looking.
02
Be Heard
Say what you mean so people recognize it.
Operational tenets · make it work
03
Be Easy to Follow
Make the next step obvious.
04
Be the Solution
Connect your expertise to a problem someone is ready to solve.
05
Be Paid With Purpose
Build a sustainable way to serve more people.
The first two tenets help people notice you. The final three turn that attention into clients—and revenue that supports the work.
Choose your next step
Build the path that helps more people work with you.
Start with the level of clarity or implementation support that matches the work in front of you. The goal is not more information. It is a path you can use.
Build it with us
The Authority-to-Client System
An affordable done-with-you implementation program. James and Donna work with a select few in small cohorts, making the decisions and building the essential pieces with you.
- Signature Offer
- Buyer bridge asset
- Invitation path
- Sales funnel
- Nurture sequence
- Implementation reviews
See the gap
Free Influence Snapshot
A five-minute self-assessment that shows what is working, where people may be getting lost, and what deserves attention first.
Carry it forward
Agency Support
Hands-on support for the additional websites, funnels, email systems, press, LinkedIn presence, and content assets that carry your offer into the market.
Not sure where to begin? Start with the Free Influence Snapshot. It will help you see what is clear, where people may be getting lost, and what deserves attention first.
Two coaches · one working sales funnel
We build the path from your message to a client who is ready to work with you.
Donna and James work together so the message, offer, and sales funnel reinforce one another—and get built, not just discussed.
Message · Authority · Platform
Donna Kunde
Founder of 365 Business Maker
Donna helps you clarify the message, platform, and invitation so the right people can recognize that your work is for them.
Offer · Funnel · Sales Path
Dr. James Bryant
James pressure-tests the offer, scope, price, sales conversation, and practical next step that turn interest into a way to work together.
Together: we build the Signature Offer, buyer bridge, sales funnel, and follow-up path that make it possible to serve more of the right people and make a bigger impact.
Proof from the work
When the path is clear, more people can take the next step.
The point is not simply to be noticed. It is to make your work easier to understand, easier to choose, and easier to share with the people who need it.
“
It was because they listened to one of my podcasts.
“We’re building our platform like never before.”
The process made the next pieces of the business easier to implement.
Jason “Wally” Waldron · Exitology“Donna helped me turn my knowledge into a digital training program that elevates my brand and reaches more people.”Declan Oceguera · The Visionary Voyager
The pattern is simple: when your work is easier to understand, the right people have a clearer reason to take the next step.
Start with clarity
Help more of the right people find you, understand your value, and work with you.
The free Influence Snapshot shows where your current path is clear, where people may be getting lost, and what to strengthen first.
Take the Free Influence Snapshot →
365 Business Maker · Building Business for Good
Build the business that helps more of the right people work with you.
You may already have the book, podcast, framework, testimonials, and experience. We help you connect what you have built into a clear, practical way for the people you are here to serve to find you, understand your value, and take the next step.
Some are tired of trading time for money. Some are tired of giving away too much for free. Everyone wants to be paid for the value and expertise they bring.
The client path
From what you have built
to how people work with you.
to how people work with you.
What you have
Book or podcast
Framework or method
Proof and experience
People paying attention
What they need
A clear offer
A reason it is for them
A simple next step
A way to buy
The Five Tenets of Influence help you build this bridge—then make it usable.
Two international bestsellers. One practical way to connect your influence and authority to clients.
The Influencers Formula and Your Message Is the Business explain the Five Tenets of Influence. Book two carries those ideas into the Three Worlds of Influence—so you can see your message from the creator’s side, the client’s side, and the path between them.
The influence framework
The Influencers Formula
The Five Tenets of Influence that make meaningful work easier to recognize, trust, and act on.
The message-to-market bridge
Your Message Is the Business
The Three Worlds of Influence: the creator’s side, the client’s side, and the path between them.
Not another content plan.
Focused implementation for meaningful work. You have already done the hard work of building trust. You don't need another library of options to sort through or a crowded room where you are left to figure out the implementation alone. In a selective small cohort, James and Donna work closely with you to make the right decisions, build the bridge from expertise to clients, and create a clear path to the revenue that supports the work.
Focused implementation for meaningful work. You have already done the hard work of building trust. You don't need another library of options to sort through or a crowded room where you are left to figure out the implementation alone. In a selective small cohort, James and Donna work closely with you to make the right decisions, build the bridge from expertise to clients, and create a clear path to the revenue that supports the work.
As seen in
The Five Tenets of Influence
Your audience needs more than a message. They need a way to work with you.
Be Seen and Be Heard are the creation tenets: they help you put your message into the world. Be Easy to Follow, Be the Solution, and Be Paid With Purpose are the operational tenets: they help turn attention into clients and revenue that supports the work.
Creation tenets · get the message out
01
Be Seen
Show up where people are looking.
02
Be Heard
Say what you mean so people recognize it.
Operational tenets · make it work
03
Be Easy to Follow
Make the next step obvious.
04
Be the Solution
Connect your expertise to a problem someone is ready to solve.
05
Be Paid With Purpose
Build a sustainable way to serve more people.
The first two tenets help people notice you. The final three turn that attention into clients—and revenue that supports the work.
Choose your next step
Build the path that helps more people work with you.
Start with the level of clarity or implementation support that matches the work in front of you. The goal is not more information. It is a path you can use.
See the gap
Free Influence Snapshot
A five-minute self-assessment that shows what is working, where people may be getting lost, and what deserves attention first.
Start here
Take the Snapshot
Build it with us
The Authority-to-Client System
An affordable done-with-you implementation program. James and Donna work with a select few in small cohorts, making the decisions and building the essential pieces with you.
- Signature Offer
- Buyer bridge asset
- Invitation path
- Sales funnel
- Nurture sequence
- Implementation reviews
Q4 2026 Cohort
$5,000 PIF or 2 × $2,600 Explore the System
$5,000 PIF or 2 × $2,600 Explore the System
Carry it forward
Agency Support
Hands-on support for the additional websites, funnels, email systems, press, LinkedIn presence, and content assets that carry your offer into the market.
Additional implementation support
See Agency Support
Not sure where to begin? Start with the Free Influence Snapshot. It will help you see what is clear, where people may be getting lost, and what deserves attention first.
Proof from the work
When the path is clear, more people can take the next step.
The point is not simply to be noticed. It is to make your work easier to understand, easier to choose, and easier to share with the people who need it.
“
It was because they listened to one of my podcasts.Sarita Johan · SJ Coaching The show became a bridge to the people who needed her work.
“We’re building our platform like never before.”
The process made the next pieces of the business easier to implement.
Jason “Wally” Waldron · Exitology“Donna helped me turn my knowledge into a digital training program that elevates my brand and reaches more people.”Declan Oceguera · The Visionary Voyager
The pattern is simple: when your work is easier to understand, the right people have a clearer reason to take the next step.
Two coaches · one working sales funnel
We build the path from your message to a client who is ready to work with you.
Donna and James work together so the message, offer, and sales funnel reinforce one another—and get built, not just discussed.
Message · Authority · Platform
Donna Kunde
Founder of 365 Business Maker
Donna helps you clarify the message, platform, and invitation so the right people can recognize that your work is for them.
Offer · Funnel · Sales Path
Dr. James Bryant
James pressure-tests the offer, scope, price, sales conversation, and practical next step that turn interest into a way to work together.
Together: we build the Signature Offer, buyer bridge, sales funnel, and follow-up path that make it possible to serve more of the right people and make a bigger impact.
Start with clarity
Help more of the right people find you, understand your value, and work with you.
The free Influence Snapshot shows where your current path is clear, where people may be getting lost, and what to strengthen first.
Take the Free Influence Snapshot →